![]() ![]() ![]() At Fox News, widely seen as the potential nemesis of CNN, Bill O’Reilly’s ratings for the first time fell behind those of Anderson Cooper three days in a row. In the first 10 days of coverage, CNN’s viewership was up by 68 percent and-even more crucially-in the target age group of people aged 25 to 54 it was up 79 percent. “We threw everything at it, and then tried to throw more,” says Quest. ![]() Until Flight MH370 disappeared, no story had been big enough to gain the kind of sustained traction that Zucker wanted.Īs Quest records in a new book, The Vanishing of Flight MH370, that moment (and opportunity) finally arrived as the baffling catastrophe unfolded. Zucker told his staff that news would remain at the core of their work, but that when a big story broke they should immediately set out to own it-to go “all in.” Zucker, previously a programming powerhouse at NBC, had been hired to reverse what seemed to be an endless slide in CNN’s ratings and a perceptible drift in its command of the medium it pioneered, 24-hour cable news. By dawn on March 8 the missing flight had a number, MH370.įourteen months earlier, Jeff Zucker became the president and CEO of CNN. and its far larger network, CNN International. In New York, Quest was on the air through the night, providing live commentary for both CNN in the U.S. ![]()
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